Incense and smoke, then deep sandalwood that carries for hours. People who know fragrance recognise it instantly. Everyone else just knows something is different about you.

A man Mr Emeka had never met stopped him on the way out of a function in Abuja, hand extended, just to ask what he had on.

Blackcurrant and birch with a clean freshness that cuts through a room without being loud. The one for when someone’s opinion of you is being formed in real time.

Mr Dare wore it to a client presentation in VI — two people asked what he was wearing before he got to the car park.

Warm amber and jasmine. It doesn’t shout, it radiates — the people who recognise it will stop you, and the people who don’t will feel compelled to ask.

Mr Tobi got a DM three days after a dinner in Lekki from someone at the same table, just to ask what he’d been wearing.

Oud with sandalwood and vetiver — dry, warm and understated. The scent people notice across a meeting table and can’t quite name.

Mr Seun applied it at 7am. A colleague stopped him at 2pm to ask what he was wearing.

Oud and pink pepper over warm vanilla and myrrh. Rich without being heavy — built for the evening, and still going at midnight.

Mr Femi put it on before dinner in Ikoyi. Someone stopped him at midnight to ask what he was wearing.